G1 revolves around a simple concept; the new basic. In today's world of fast fashion and short-lived trends, enduring style can be hard to find. G1 aims to create clothing that will stand the test of time, both in quality and style. Every G1 piece is enduring and designed to easily find its place in your everyday wardrobe.
Our clothing takes inspiration from classic workwear and military designs, but is modern in spirit and form. We create every piece with the modern woman in mind: stylish, unfussy, and down-to-earth. Over the years, we've mastered the perfect fit, because we believe that every woman should feel comfortable in her clothes. And while our designs can be described as essential, they should feel fresh and new everytime you put them on.